A PRIVATE ENGAGEMENT
For men rebuilding from the inside out.
The New Life Project is a concierge coaching program for high-performing men who have done the surface work and need to go deeper. Application only
THE MEN WHO COME HERE
You are not in crisis. That is the problem.
You stopped drinking. Or stopped doing the thing. Or never did the thing, but the version of you that built this life is no longer the version of you who can live in it.
You are functional. Successful by external measures. The career is intact. The relationships are mostly working. The mornings are no longer dangerous. From the outside, everyone thinks you figured it out.
You did not figure it out. You compressed it.
The work most programs do, getting clean, getting stable, getting through the first ninety days, is not the work you need anymore. You need the work that comes after. The identity rebuild. The purpose question. The slow, structured undoing of every coping pattern you used to survive your old life, replaced with something you actually want to live.
That is what The New Life Project is built for.
THE HERO'S RETURN (TM)
A three-phase methodology.
Three phases. One arc.
Phase I: Ordinary World
This phase comes first because nothing else holds without it. We map what was: family of origin, identity formation, the moments that shaped how you cope. We name the patterns out loud and build the self-honesty the deeper work depends on.
What happens in Phase I:
- Initial deep-dive session (3 hours, private)
- Weekly 1:1 coaching with your Trident coach
- Pattern-mapping work between sessions
- Daily practice setup (mental, physical, spiritual)
- Concierge team introductions
Phase II: Descent
Most programs stop at behavior. Lasting change means going to the source. This is where we go into the wound: grief, shame, the inherited stories, the unfinished losses. It is structured and supported, never improvised.
What happens in Phase II:
- Weekly 1:1 coaching with your Trident coach
- Therapist sessions (concierge referral, billed separately)
- Performance coach integration (movement, sleep, nutrition)
- Structured grief and identity work
- Spouse or family consultation if relevant
Phase III: Return
The first two phases mean little if they stay in the coaching room. This phase turns what you uncovered into how you live: the identity, the relationships, the daily practice, and a clear plan for what you do with the rest of your life.
What happens in Phase III:
- Weekly 1:1 coaching with your Trident coach
- Purpose and identity integration work
- Long-term practice design
- Re-entry planning (career, relationships, community)
- Optional 90-day follow-up engagement
WHO WRAPS AROUND YOU
You are not coached alone.
Every New Life Project engagement includes coordinated access to a private team. Specialists are referred and integrated. You do not coordinate the calendar. We do.
Chipper Keener, Founder + Lead Coach
Twelve years of recovery experience. Certified Sobriety and Life Coach. Creator of The Hero's Return methodology.
Jon Germano, Chief Growth Officer
More than ten years as a recovery coach, case manager, interventionist, and mentor. Certified Addiction Recovery Coach and National Board Certified Health and Wellness Coach.
Therapist (referred)
Licensed clinical therapist for the trauma and grief work. Vetted, integrated, billed separately by the provider.
Performance Coach (referred)
Sleep, movement, and recovery protocols specific to your starting point.
Nutritionist (referred)
Sustainable nutrition planning. Not a diet. The body keeps the score.
QUALIFICATION
This program is built for a specific man.
This Is For You If
- ✓ You are at least 90 days sober, or you do not have an active substance problem but are doing the deeper identity work.
- ✓ You are a high performer in your professional life and the inner work has not kept pace.
- ✓ You are willing to commit to focused effort, including daily practice between sessions.
- ✓ You understand coaching is not therapy and you want both, integrated.
- ✓ You are ready to be honest, including with yourself.
This Is Not For You If
- ✕ You are in active addiction or in acute crisis (we will refer you to clinical care).
- ✕ You are looking for a program that will fix you without your own participation.
- ✕ You are not ready to talk about the things underneath the things.
- ✕ You expect a one-call solution.
QUALIFICATION
Apply for an introduction call.
The application takes about ten minutes. After you submit, we review every entry personally and reply within three business days. If we are a fit, we schedule a 45-minute introduction call. No fee for the call. No pressure on the call.
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